Mandy Arroyo - a brand designer and illustrator based in Portland, Oregon.

I help passionate business owners primarily in the food, outdoors, and lifestyle industries connect to more of their ideal customers.

When I’m not designing or drawing, I’m probably sewing or out in the mountains backpacking with my husband and our dog, Luna.

Maintaining a consistent brand for non-designers. This talk is for small business owners who do not have a full in-house design team.

As the owner of Hayes Consulting and Coaching, Ronesha’s main goal is to help individuals reach financial wellness by providing education and coaching. She started Hayes Consulting and Coaching to help clients realize their full potential by helping them understand credit, budgeting, and finances. She believes once everyone has access to this information generational curses will begin to break and allow for people to be more comfortable talking about money.

Understanding your Business Financials. An overview of business financial statements, how to read them, when to use them, why are they important?

With more than 15 years of experience in the field of marketing and communications, working with advertising agencies, corporate marketing and e-commerce teams, and nonprofits and and an endless list of educational attainments and certifications – Ashlan is excited to use her knowledge and expertise to help small businesses and nonprofits grow and scale to have more impact. ⁠

Where to start when it comes to marketing, what you should invest in first, and the order of operations to grow and scale your marketing efforts when you are an emerging small business. This will include discussion on branding and messaging, websites, email marketing, social media, paid advertising, SEO, and marketing tools.

Sarah’s path was set in the days of the Old Internet, after she built her very first webpage in 1995. She was raised in an unusually tech-savvy household and went on to get a B.S. in Multimedia Design from the University of Oregon. Upswept was born out of Sarah’s side-hustle as a photographer, where she often found herself seized by the irrepressible urge to help her photography clients improve their websites.

In her spare time, she can be found lifting heavy barbells, learning to referee roller derby, cuddling her spicy meatball of a 1-year-old, and giving all the pets to her affectionate and extremely food-motivated tuxedo cat, Zergling.

What to Know about SEO. Have you ever asked for help with SEO on your website? Are you not entirely sure you even know what that means? If so, you're not alone!

In this workshop, we'll cover:

• what SEO actually is, and why the old tricks no longer work
• what *really* matters in your website's SEO
• the basics on tech aspects of SEO that you can control
• how to start exploring key search terms for your business"

Charlie has over 22 years experience as a practicing attorney and has worked as a sole practitioner, partner in a mid-sized law firm and as in-house counsel for multiple companies; experience that has given him broad experience across a dozen different industries and sectors and working with hundreds of businesses and their ownership groups.

Start-up entity legal issues, including entity type selection, planning for capital raises, securing talent and protecting company intellectual property.

Kateshia Pendergrass is a native of Sacramento, California. Introduced to photography at an early age, she developed a love for the art that would need time to fully take hold. Making a home in Oregon, Kateshia partnered with a string of Fortune 500 companies, before turning her life-long passion for photography into a thriving business. KRP Photography was engineered to provide the highest image quality paired with the highest levels of service in order to create an unparalleled customer experience. When Kateshia is not planning or executing photo shoots, she can be found indulging in one of her many interests. She is an accomplished culinarian, trained in French cuisine, and has an expertise in fashion tech.

Business Photography In the Instagram Age. In this workshop I will review what you need to know about creating business imagery for Instagram.